We designed and developed website and fresh identity for a San Francisco law firm that specializes in environmental law. The mark reflects the firm’s singular mission to represent public entities in defense of clean ground water and other contaminant issues. The UI design strategy centers on a professional, sophisticated presentation of an energetic firm with plenty of moxie and experience.
More than stacking page elements, this site’s responsive design required thoughtful consideration to extend the desktop version’s design sensibility clearly and with equal success on smaller screens.
It starts with a logo
We started by helping the firm focus their branding on the primary practice. The mark represents clean waters and the firm’s fresh, fluid approach. A competitive advantage is reinforced by emphasizing the firm’s narrow field of practice which results in its high level of expertise.
